Project Description

In a competitive transportation market, Best Deal Car Service (BDCS) was seeking a strategy to differentiate themselves from other Bronx area car services. 24K concepted, designed and developed the Best Deal Car Service Ride Rewards program that not only rewards repeat customers with free rides, but offers exclusive coupons and discounts to local businesses, leveraging local strategic partners. Integrated marketing and targeted customer engagement promotes the program in the Bronx area.

Goal

To launch a customer rewards program that will engender loyalty, retain and reward customers, and support partner community businesses through a coupon and discount affiliate program.

Deliverables

GoMo Rewards customer loyalty program, marketing branding and promotion, including print, outdoor, radio and TV.

Results

View BestDealCarService.com

View BestDealRideRewards.com

We are always looking for ways to improve our service and appreciation to our local community.  The Ride Rewards program gives us a chance to say “thank you” to our loyal customers.  The site is wonderful – perfect!  Better than I would have ever thought!
Albert Williams, President and COO, Best Deal Car Service
Read the press release