Best Deal Car Service 2017-10-13T16:01:28+00:00

Project Description

Ride Rewards Program

In a competitive transportation market, Best Deal Car Service (BDCS) was seeking a strategy to differentiate themselves from other Bronx area car services. 24K concepted, designed and developed the Best Deal Car Service Ride Rewards program that not only rewards repeat customers with free rides, but offers exclusive coupons and discounts to local businesses, leveraging local strategic partners. Integrated marketing and targeted customer engagement promotes the program in the Bronx area.

Best Deal Black

The Best Deal Black program is focused around engaging and bringing in drivers to the Best Deal Car Service company and brand. To help recruit new Best Deal Black Card Drivers, 24K Creative helped create a custom marketing campaign.

best deal car service

 

Goal

Ride Rewards Program

To launch a customer rewards program that will engender loyalty, retain and reward customers, and support partner community businesses through a coupon and discount affiliate program.

Best Deal Black

To recruit new drivers to the Best Deal Black Card program, communicating the benefits for drivers in comparison with other similar programs.

Deliverables

Ride Rewards Program

24K Creative designed a GoMo Rewards customer loyalty program, which included marketing branding and promotion. Print, outdoor, radio and TV advertising was developed to support the program, establishing a presence in the Bronx, NY, area.

Best Deal Black

24K Creative created a text-in program for potential drivers to join Best Deal Black. Custom designed ads were placed on buses in the geographic location of the brand, with directions to text a keyword to a specific number to join.

Results

View bestdealcarservice.com

View bestdealriderewards.com

View bestdealcarservice.com/car-service-black/

We are always looking for ways to improve our service and appreciation to our local community.  The Ride Rewards program gives us a chance to say “thank you” to our loyal customers.  The site is wonderful – perfect!  Better than I would have ever thought!
Albert Williams, President and COO, Best Deal Car Service