In 2017, Auburn University’s Hunger Solutions Institute partnered with The Campus Kitchens Projects to combat food waste on college campuses. Supported by the Rockefeller Foundation, the Universities Fighting World Hunger initiative includes multimedia/social outreach to students nationwide.
The Trash Hunger, Not Food campaign aims to create “food waste champions” and drive change through student advocacy and empowerment. Auburn University Hunger Solutions Institute needed to create a pathway that leveraged integrated multimedia resources to educate college students about food waste and provide actionable tools for them to make a difference.
Universities Fighting World Hunger, an initiative of Auburn University’s Hunger Solutions Institute, 24K Creative and The Campus Kitchens Project have created a suite of multimedia hunger-fighting resources and tools. Developed for students by students, with support from The Rockefeller Foundation, this resource includes educational information, step-by-step suggestions for both individual and campus-wide activities and several awareness building social media tools including shareable videos.
As a part of the suite of multimedia resources, 24K Creative executed a custom video, including the scripting, voice over talent, design, animation, production and project management. The resulting product was a tutorial designed to raise campus awareness about food waste and motivate students to act in any way they can. At the end of the video, students are encouraged to visit the website where they can download a food waste toolkit to get started. In conjunction with the full-length video tutorial, a short teaser was created to be used in social media promotion and to market the resource.