Project Description

As a software developer with deep ties to the distribution market, 3L recognized a need to broaden its market position from being strictly distribution experts to software development experts.  24K was selected as the partner to advise on the strategic direction and creative support for this new brand position.

Goal

To create a brand strategy and visual expression that represents the modernity and inclusiveness of the 3L brand and customer service experience.

Deliverables

Brand strategy, design and logo development;  web strategy and solution design consultation including creative direction and graphic/imagery  sourcing and creation.

3L