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2017 State of Mobile

Mobile devices have come a long way since the first mobile phone call was made in 1973. Today, we use mobile phones for everything from communicating and entertainment to home automation and healthcare. In an increasingly connected world, the “State of Mobile Engagement” couldn’t be stronger.

Keep reading to learn more about the latest trends and statistics powering this in-the-moment renaissance. All statistics are pulled from the Pew Research Center’s 2017 Mobile Fact Sheet.

95%

95% of Americans – a clear majority – now own a cellphone of some kind.

77%

77% of Americans now own a smartphone – an increase of 35% from when the first survey was conducted in 2011.

% of U.S. adult men who own
the following devices

% of U.S. adult women who own
the following devices

% of U.S. adults who own cellphones

by race

by age

by income

by location

% of U.S. adults who own tablets

% of U.S. adults who own a desktop or laptop

In 2017, the state of mobile is STRONG and should be a major part of your businesses marketing strategy. If you are neglecting to nurture a mobile engagement experience for your audience, you may be missing out on key demographics and opportunities to attract new consumers.

Contact 24K Creative to learn more about the GoMo Mobile Engagement Platform and get started today.

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By | 2017-03-08T16:04:28+00:00 March 8th, 2017|Mobile|0 Comments

About the Author:

Anthony is a huge tech geek specializing in search engine optimization (local and national), digital marketing, and traditional media production. He has a passion for technology and various digital platforms and is an avid media consumer. Anthony loves catching up with his favorite tech blogs and twitter accounts. You can often find him at the movies, reading a good book at the beach, or chatting over a hot cup of coffee.