You’ve probably heard that having a good mobile strategy in place is essential for enticing consumers and keeping search engines happy, but have you thought about the value of implementing a text (SMS) message marketing campaign?
The first SMS (Short Message Service) message was sent in 1992, but the rise of the mobile phone has been the catalyst in the explosion of text message marketing. Here are 5 reasons why you should consider SMS as part of your mobile engagement strategy:
1. Your Message Will Be Read
Mobile phones are one of the most personal devices a person owns and texting is oftentimes the single most frequently used feature. 97% of Americans report sending or receiving a text at least once a day. If it’s possible to make that statistic even more impressive, text messages crush emails when it comes to open rates, coming in at 98%. In fact, most text messages are read within the first 3-minutes in which they have been received.
2. Tap Into a Wide Audience
Smartphone or “dumbphone”, it doesn’t matter! SMS messages are supported by almost every single cell phone and major service provider. Whether your target audience member is using the latest, state-of-the-art iPhone or Android phone or an old-school flip phone, you’ll be able to communicate with them via text message. Worried your customers wouldn’t own a mobile phone? Don’t be. There are nearly as many cell phones as there are people on Earth.
3. You’ll Get a Better Response
People interact with their phones multiple times a day including over 50% of smartphone users who go right to their phone upon waking up every morning. Because of this, mobile offers are redeemed 10x more frequently than print or traditional ads. Combine the power of mobile with text messaging and you can communicate or offer customers coupons/discounts that are delivered directly to them in-the-moment.
4. A Growing Number of People Prefer to Text
According to the Pew Research Center, 55% of heavy text message users would prefer to receive a text over a phone call. Consider using SMS to replace cold calls or offer customer service completely through a text conversation. You’ll be offering a better experience for those who prefer not to make a phone call or sit though voice menus to get the answer to a simple question.
5. It’s Good for Business
The benefits of a good text message strategy can help improve the perception of your business or service with 77% customers who utilize text messaging likely having a positive perception of a company that utilizes text message in some way. Some consumers would even prefer to receive marketing messages via text through other media channels.
Now’s the time to start thinking about incorporating a text message campaign into your well-rounded mobile strategy. Leverage the power of in-the-moment engagement with lifestyle messages, calls to action, discounts, coupons, contests, confirmations, reminders, and more with our powerful text message platform. Your customers are clearly mobile, why aren’t you?
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